Auto Classifieds -- Online or Off?

Cars For Sale @ ozfreeonline.com

Auto Classifieds are a great way to sell your car. But you have a choice now to sell online, offline or a combination of both.

Let me just give you a few quick pros and cons that should jog a decision.

The Advantages of Online Auto Classifieds

• wide coverage
• nice pictures possible
• more space for description
• usually can be found from a search engine
• run it till you sell more common

Disadvantages:

• search means customer usually searching for that exact car or near to it - misses buyers who chance on your car
• depends on traffic of site as too whether your ad is seen
• lower trust from internet based advertising
• Misses non-internet people

The Advantages of Offline Auto Classifieds

• higher trust factor
• picks up online and offline buyers
• no computer knowledge or site technology to interfere with the buying process

Disadvantages

• pictures expensive
• less room for description
• may miss 'online only' buyers.

You may be able to think of a few more. Now for some facts. The six cars I sold last year, were all advertised in online AND offline auto classifieds, and were sold for the price I wanted. Three were sold from online classifieds and three from offline.

So from this statistic, the solution would seem to be - spread your message across both mediums.

Well that's it for now.

Happy Selling!

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Graeme Sprigge is an automotive writer.
His website http://www.sellmycarforcash.com has numerous auto articles.